Profit and Productivity Driven By Purpose?

20140307-215711.jpgI’ve been reading The One Thing by Gary Keller and find this figure fascinating. If we’re clear on our purpose and use it to set our priorities, then those priorities will drive productivity and ultimately profit. Seems kind of obvious from where I sit. How do you see it?

I free up entrepreneurs for greater impact. Day to day demands of your growing business will sap your energy and blunt your effectiveness. Together we can work to reduce demands by up to 80% while moving more quickly in the direction of your purpose.

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