We choose to go to the moon, not because it is easy, but because it is hard

Jim Collins calls our long-term goals BHAG, for Big Hairy Audacious Goals.  These are 10-30 year goals that are big enough to inspire our organizations to greatness.  Here’s 2 minutes of JFK’s Vivid Description of a BHAG for going to the moon by the end of the decade.  Is your BHAG as inspiring?  What can you do to upgrade it?


I free up entrepreneurs for greater impact. Day to day demands of your growing business will sap your energy and blunt your effectiveness. Together we can work to reduce demands by up to 80% while moving more quickly in the direction of your purpose.

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