Effective use of social media starts with listening

My #1 takeaway from Dave Kerpen’s talk last week is in the title. Listen on social media. Search for your company name or if your company isn’t large enough to have hits on that search, look for words your prospects or customers might be using. When you find something, respond! Be in the conversation, not to sell something, but to connect.

I free up entrepreneurs for greater impact. Day to day demands of your growing business will sap your energy and blunt your effectiveness. Together we can work to reduce demands by up to 80% while moving more quickly in the direction of your purpose.

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