Show me your calendar. That’s how I know what you value.

Your strategy isn’t what you talk about, its what you spend your time on.

McKinsey has a great article about how to make sure your calendar is working for you..

Have you empowered your administrative assistant this way?

The most effective support we’ve seen is provided by a global chemical company, where the CEO’s administrative assistant takes it upon herself to ensure that the organization’s strategic objectives are reflected in the way she allocates the time of the CEO and the top team to specific issues and stakeholders. She regularly checks to ensure that calendared time matches the stated priorities. If it doesn’t, during priority-setting meetings (every two weeks) she’ll highlight gaps by asking questions such as, “We haven’t been to Latin America yet this year – is that an issue? Do you need to schedule a visit before the end of the year?” Or, “Are these the right things to focus on? Since you’re already going to Eastern Europe, what else should we schedule while you’re out there? Do we need to clear the decks to make more time for strategic priorities?”

Here’s more in the power of a great administrative assistant.

…the CEO’s administrative assistant “owns” the master calendar for corporate officers and uses it to ensure that the executive team meets on important topics, avoids redundant meetings, and capitalizes on occasions when key leaders are in the same place. Finally, to give senior leaders time to reflect on the big picture, she creates “quiet zones” of minimal activity two or three days ahead of significant events, such as quarterly earnings reports, strategy reviews with business units, and board meetings. Such approaches, which make the executives’ allocation of time dramatically more effective, underscore the importance of not being “penny-wise and pound-foolish” in providing administrative support.

I free up entrepreneurs for greater impact. Day to day demands of your growing business will sap your energy and blunt your effectiveness. Together we can work to reduce demands by up to 80% while moving more quickly in the direction of your purpose.

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