The Good, The True, The Beautiful, The Heroic

In Conscious Capitalism (affiliate), by John Mackey and Raj Sisodia propose four universal types of purpose, The Good, The True, The Beautiful, The Heroic. I really like this framework and am using this post to try it out on some of the purposes we’ve heard from Purpose Podcast guests over the last 32 episodes. I welcome your comments below about my specific categorization choices, or the framework as a whole.

The Good is defined by service to others.

The True is about the search for knowledge and truth.

The Beautiful is about pursuing beauty, excellence and perfection.

The Heroic changing the world, solving unsolvable problems, achieving the impossible.

I’m not at all convinced these are the correct categorizations, just my first pass draft. What are your thoughts?

I free up entrepreneurs for greater impact. Day to day demands of your growing business will sap your energy and blunt your effectiveness. Together we can work to reduce demands by up to 80% while moving more quickly in the direction of your purpose.

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