Blog Archives

Elon Musk does it again

Sometimes people complain about product announcements as “vaporware” because they’re just concepts, not ready to ship. If not for Elon’s track record, this promise of traveling to any city on earth in less than an hour would certainly qualify as

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Facebook’s BHAG

  Did you see that Facebook has a new BHAG this week? Zuckerburg calls it their ten-year roadmap. Give everyone the power to share anything with anyone. Inspiring? You bet! That’s one of the hallmarks of a great company, an

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Red Balloon about to reach their BHAG

About 8 years ago, Red Balloon had sold 7500 experiences.  Australia’s number provider of gifted experiences, offering over 2500 experiences, Naomi Simson and her team set an aggressive goal to sell 2 million experiences.  They”ve now sold 1.6 million experiences

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We choose to go to the moon, not because it is easy, but because it is hard

Jim Collins calls our long-term goals BHAG, for Big Hairy Audacious Goals.  These are 10-30 year goals that are big enough to inspire our organizations to greatness.  Here’s 2 minutes of JFK’s Vivid Description of a BHAG for going to

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