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Brand Promise Real World Satire

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I Cure Darkness

I recently read an advance copy of Mark Herdering’s Hanging Out For a Living.  This business fable has quite a few lessons worth sharing.  This is one of the first. Imagine you are the leading candlemaker in New England before

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Youngme Moon, author of Different

http://www.youtube.com/watch?v=LxEEGldE9dQ

Youngme Moon, Harvard Business School professor, talks with Verne Harnish about what it takes to be different.

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