Blog Archives

Hire Me, Nemo

If you want to work for a design firm that’s all about authentic marketing, simply sending your resume like everyone else simply won’t do. Thomas Bradley pulled off a guerrilla marketing campaign on a blog he created for that purpose

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more Story Selling

Following up on my Story Selling post: There are some standard plots Nick covers in this video: Overcoming the Monster, Rags to Riches, Rebirth, etc

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Story Selling

I heard Nick Nanton speak at last in Orlando about his book Story Selling. What’s super-cool about Nick is how real he is. He used his own concepts to give us pieces of his life story to start out his talk

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Dumb branding

I’m staying at the JW Marriott Las Vegas Resort & Spa. Their pads in the conference rooms don’t make any sense to me. Do you agree?

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I Cure Darkness

I recently read an advance copy of Mark Herdering’s Hanging Out For a Living.  This business fable has quite a few lessons worth sharing.  This is one of the first. Imagine you are the leading candlemaker in New England before

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