Sometimes people complain about product announcements as “vaporware” because they’re just concepts, not ready to ship. If not for Elon’s track record, this promise of traveling to any city on earth in less than an hour would certainly qualify as…
Blog Archives
Hire Me, Nemo
If you want to work for a design firm that’s all about authentic marketing, simply sending your resume like everyone else simply won’t do. Thomas Bradley pulled off a guerrilla marketing campaign on a blog he created for that purpose…
more Story Selling
Following up on my Story Selling post: There are some standard plots Nick covers in this video: Overcoming the Monster, Rags to Riches, Rebirth, etc
Tagged with: Leadership Summit, Marketing, Nick Nanton, Story Selling, Video
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Posted in Uncategorized
Story Selling
I heard Nick Nanton speak at last in Orlando about his book Story Selling. What’s super-cool about Nick is how real he is. He used his own concepts to give us pieces of his life story to start out his talk…
Dumb branding
I’m staying at the JW Marriott Las Vegas Resort & Spa. Their pads in the conference rooms don’t make any sense to me. Do you agree?
I Cure Darkness
I recently read an advance copy of Mark Herdering’s Hanging Out For a Living. This business fable has quite a few lessons worth sharing. This is one of the first. Imagine you are the leading candlemaker in New England before…
Ted Sarvata 