Blog Archives

Red Balloon about to reach their BHAG

About 8 years ago, Red Balloon had sold 7500 experiences.  Australia’s number provider of gifted experiences, offering over 2500 experiences, Naomi Simson and her team set an aggressive goal to sell 2 million experiences.  They”ve now sold 1.6 million experiences

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We choose to go to the moon, not because it is easy, but because it is hard

Jim Collins calls our long-term goals BHAG, for Big Hairy Audacious Goals.  These are 10-30 year goals that are big enough to inspire our organizations to greatness.  Here’s 2 minutes of JFK’s Vivid Description of a BHAG for going to

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Core Values Poem

Here’s a unique expression of Core Values from an employee of a company called Agility.

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Core Values need to match your culture (don’t be generic)

I’ve been carrying this card around with me for at least a year, and I use it whenever I talk about Core Values.  I love these values precisely because I don’t know what any of them mean.  These short phrases

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Core Purpose: Southwest Airlines

Doug Wick’s looks into purpose on his blog. The reason Southwest Airlines exists is democratize air travel in America. Southwest believes that flying on airplanes shouldn’t be reserved for the wealthy and the people should be able to attend a

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